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What We Do

We offer the full spectrum of services to help organizations work better. Everything from creating standards of excellence to enhance your customer experience in more effective ways, evaluating your performance, our business advisors understand the diverse opportunities and challenges of clients in the markets and work closely to stand by them and advance their performance and results for the better.

AREAS OF PRACTICE

Mystery Shopping

Customer Journey Mapping

Call Center Optimization

Creating Corporate Strategy

Creating Organizational Structure

Governance and IPO readiness assessment

Operational Excellence Assessment

Process re-engineering and design

Market Research

Pre-Launch Survey

Survey and Questionnaire Design

PR Crisis Management

Brand Strategy & Positioning

Content Creation and Graphic design

CAPABILITIES
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  • Mystery Shopping

    • We Anonymously will assess your services as we believe that your customers are paramount to your success and your most valuable asset. Our experienced shoppers will conduct an evaluation by taking your regular customer role for the purpose of assessing the entire customer experience at every single customer touch point and reflect staff performance and spot the remarkable pains that may lead to unsatisfied customers experience.

  • Customer Journey Mapping

    • We draw and analyse the entire steps of the customer journey, from the customer’s point of view. Enables you to identify, perceive, understand and initiate the necessary plan to improve each aspect of the experience. Our Customer Journey Mapping will help you to identify the high-value prioritize of customers and to focus on the right areas and quick/high impact wins.

  • Call Center Optimization

    • Four essential aspects will be checked and analyzed, first, we will review the workforce planning and recommend the optimum volume of resources to deliver consistent quality services as well as improve training materials and building an internal knowledge base, in addition to ensuring that customer interactions with the center are more transparent and clearer by evaluating the operational procedure and adopted service protocols.

      In addition, we will work on building qualitative and quantitative KPI's and the proposed methodologies for implementation, ensuring that the quality provided by agents in the call center will create a distinctive customer experience. There will also be more evaluation of the technological aspect of the call center to ensure the optimal advantage of available technology.

  • Creating Corporate Strategy

    • We aim to make meaningful business changes as our teams work alongside clients on strategic planning, business models, services and entry strategies, changing organizational mindset and driving organizational transformation. We bring the best practices and experiences gained from various projects in many industries

      Our methodology consists of three phases: Strategy formulation. Strategy implementation and strategy evaluation. These stages help us blend our knowledge of how to deploy your company's resources and competencies into a comprehensive business plan to ensure you are ahead of your competition

  • Creating Organizational Structure

    • We’ve evolved the concept of organizational restructuring by addressing multiple aspects that encompass the market needs and the legal environment in addition to the aspects that should contribute to business success, beside ensuring that the interests of top management, shareholders and other stakeholders are met, and the restructuring process is aligned with the strategic objectives. We adopted an approach that focuses on the operational and strategic needs instead of focusing on current jobs and employees. Our team will design a unique document that includes an analysis of the current organizational structure, and recommendations for more effective organizational structures, including the proposed roles and responsibilities.

  • Governance and IPO readiness assessment

    • Our team will assist you in all stages of the pre-listing process, whether it is for the primary market (TASI) or the secondary market (Nomu) and ensure that the governance is in line with the requirements of the legal authorities. We provide the best corporate governance practices in line with what is stated in the Corporate Governance Regulations issued by the Capital Market Authority, ensuring that regulatory requirements are met and making your company more prepared to meet disclosure and governance requirements. The advisory services provided by us will help you prepare for the public offering by conducting an assessment of the company's compliance with the legal and regulatory frameworks of the Capital Markets Authority and Tadawul, conducting an IPO readiness assessment, and formulating corporate governance.

  • Operational Excellence Assessment

    • We conduct an in-depth assessment aimed at measuring the capabilities of the organization and identifying its current opportunities by collecting and analyze information concerning the current on diverse functions, Thereafter, preparing a detailed report illustrates current strengths and opportunities, in addition to the proposed projects and activities that would improve work performance.

      Our assessment covers ten main areas - systems and reports, the effectiveness of internal communication, work environment, workforce flexibility and efficiency, process standards, quality and error handling, change management, internal processes and procedures, continuous improvement, and communication with customers.

  • Process re-engineering and design

    • We will conduct a critical review of the current processes and apply Lean and Six Sigma methodologies to documenting the current situation and provide recommendations that can help you improve your business performance. At the analysis phase, we will conduct comprehensive communication with the key and relevant personnel for the purpose of examining all the details and gain a full understanding of the current situation. We offer a range of advisory services that range from simple process evaluation to complete and transformation that will assist you in making the best and most effective business decision.

  • Market Research

    • This service is designed to assist companies in identifying growth opportunities and create a competitive strategy based on an extended comprehension of customers and market needs. We utilize a robust, comprehensive market research strategy to ensure the greatest research coverage. Our quantitative and qualitative market research services involve the application of the right methodologies across primary and secondary sources to gather market intelligence. Our research experts and consultants are talented at reading the fine print from underlying data to generate custom market research data and actionable insights...

  • Pre-Launch Survey

    • When your product is up for launch, it is wise to hear an unbiased opinion that shared by the actual end-users to get their reactions to price, features, usability, and overall design. At this stage, it is important to identify any unexpected defects of the product, so that they can be corrected or mitigated in communication, packaging, or other elements of your marketing strategy. End-user reactions will also tell you which benefits are most important to emphasize in marketing communications.

  • Survey and Questionnaire Design

    • Designing the survey/questionnaires are a significant factor in your business/ Market Study. We offer you an efficient design questionnaire service along with boosting response rates, and reducing errors or biases and enhance the decision-making process. Where the process of determining the objectives of the questionnaire is the first step, followed by designing questions, measuring sample size, pre-launch tests, understanding the motives of participates, and ensuring the most decent sequence of questions is adopted, we do all this as part of the marketing questionnaire design services.

  • PR Crisis Management

    • In today's world, reputational-damage that caused by the news and social media spreads faster than ever before. Therefore, crisis communication management is one of the most significant functions of public relations. An effective crisis management strategy ensures that companies and brands are able to maintain a high level of trust and a positive relationship with audiences and stakeholders

      We will conduct a full analysis to anticipate the potential online risks and risks that could arise through traditional channels and ensure that you are able to deal with or avoid these crises as they occur. Through this service, we will create strategies that enable you to rebuild the damaged brand, contribute to changing negative trends of opinions about the organization, and provide effective tools to measure the amount of change achieved

  • Brand Strategy & Positioning

    • Your brand should represent the best version of your company and catch your ideal customer attention and prepared the stage for your marketing team to deliver an outstanding experience. We help you in positioning your brand differently by taking your brand into a strategic process that analysis four dimensions – Internal, Customer, Competitive and other-Factor—and in the end consider the customer experience of your brand, internally and externally. Where those four perspectives meet is your brand’s Spot or differentiated position.

  • Content Creation and Graphic design

    • We realize how clear and catchy written content is important for your business and we will help you on capturing your customer attention by selecting and creating unique marketing messages to ensure customer’s comprehension of your products/ services, and to make this happen we have a trustworthy team featured with outstanding skills in creating valuable written content comes with superb graphic design to attract and convert a prospect into customers — and customers into repeat buyers and ensure that your message is digestible.

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